Hospitality Intelligence — Desta-Nation

You built those guest relationships.
It's time to get them back.

For twenty years, the platforms inserted themselves between you and your guest. They didn't build those relationships. You did. They just found a way to harvest from them.

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The Real Problem

The industry didn't just sell you bad software.
It harvested your most valuable asset.

You spent twenty years learning your guests' names. You remembered the anniversary. You knew who drank Burgundy and who always wanted the corner booth. You built that — through thousands of nights of service, through showing up, through caring. That relationship is yours. It was always yours.

And then the platforms came in and said "let us help you manage it." What they actually did was insert themselves between you and your guest. Now your guests' data lives on OpenTable's servers. Their purchase history belongs to Toast. Their email address was harvested by your ticketing system. Your loyalty program is a third party's marketing list.

They didn't build those relationships. You did. They just found a way to own the record of them.

Your guest came back because of you — because of the corner booth, the remembered anniversary, the staff who knew exactly what they'd love. That moment belongs to you and them. Nobody else.

And now, every time you want to reach your own guest, you pay for the privilege! Every time you want to understand your own history with them, you navigate a dashboard built for their benefit, not yours. You are renting access to relationships you built with your own hands.

How many times have you scrambled to find a guest's information across your POS, your reservation system, your email list — each one a different source, each one owned by someone else, each one a data point being harvested while calling it service?

This is what needs to change. Not just the technology. The architecture of who owns the relationship.

And unlike every other platform you've tried, the agents we build don't sound like software. They sound like your restaurant — because they were built from it. They have names your staff will actually use. Faces your guests will recognize. Voices trained on your culture, your language, your room. An agent that could only exist in your restaurant.

We built a platform that puts it back where it belongs — with you. One system. Your guests. Your data. Your institutional memory. Staying with your operation, compounding over time, belonging to no one but you.

Proof of Concept

See it in production.

The agent you're about to meet runs Meritage in Saint Paul. She is not for sale. She exists to show you what yours can be.

Meritage's Administrative Intelligence  ·  Click to play

The Platform

Not a product. An operating system.

Six integrated layers. Built custom for each operation. Every component talks to every other. Nothing fragmented, nothing outsourced to a third party who owns your data.

🎙

Guest Intelligence

The Guest Layer

Returning guests recognized by phone. Visit count, dietary restrictions, seating preferences, special notes. Birthday and anniversary lookaheads. VIPs flagged. KREWE members given the royal treatment. The guest tells your system once. Your restaurant remembers forever.

🍽

Front of House Operations

The FOH Layer

Full reservation management — book, modify, cancel, validate pacing, check capacity. Gift account lookup. Multilingual in English, French, Spanish, Turkish. Live contextual awareness: events, special rooms, availability, tours. Everything your host stand needs without a second person behind it.

🔥

Back of House Operations

The BOH Layer

A full kitchen portal. Voice-driven inventory counts in fifteen minutes. Invoice processing with every line item extracted and costed automatically. Food cost tracking with variance alerts when costs shift more than five percent. Scheduling and labor cost analysis. Recipe management and plate costing that updates the moment vendor prices change. So your chefs can get back to food and execution of service.

🍷

Beverage Program

The Beverage Layer

Specialized to wine, beer, or spirits — whatever your program runs on. By-the-glass curation, food pairings, staff education, guest recommendations. A digital beverage list that functions as a live inventory system. The beverage director you always wanted, built for the way you actually pour.

⚙️

Operational Infrastructure

Management Portal

Live operational view across all agents. Financial intake and weekly reporting. Calendar management. Social media scheduling and drafting. The dashboard that ties the whole platform together.

👥

Team Infrastructure

Staff Portal

Role-based views for your team. Schedule access. Time-off requests with real-time status. Onboarding workflows. Document management. HR handled without adding to a manager's plate.

🌐

Digital Presence

Your Website

Built from your space — textural elements from your physical environment, photography you provide, your brand identity carried through every page. All three agents integrated from day one. Not a template with your logo dropped in. Something that could only be yours.

The Team

Three agents. One operation.

Each one built to solve a real problem. All three, proven in production. Yours will have different names, different faces, different voices — built entirely from your restaurant, your culture, and your guests.

Sophie

Administrative Intelligence

Sophie.

Answers phones, books reservations, triages email, manages the calendar, handles HR, posts to social, captures leads, and never forgets a follow-up. The operational backbone of the entire front of house.

Ernie

Kitchen Intelligence

Ernie.

A full kitchen portal — food cost tracking, invoice processing with line-item detail, variance alerts when costs shift more than five percent, scheduling, labor cost analysis. Voice-driven inventory for hands that are full. So your chefs can get back to what they do best: food and execution of service.

Morgon

Beverage Intelligence

Morgon.

Your beverage management partner — specialized to wine, beer, or spirits based on your program. Inventory, pairings, staff education, guest recommendations, digital list management. The beverage director you always wanted, built for the way you actually pour.

How it all talks to each other.

At the center of the platform is Sophie — your Systems & Operations Partner for Hospitality, Infrastructure & Ecosystems. She's the hub. She answers the phone, books the reservation, logs the guest's preference, and routes the intelligence. Morgon, our beverage management partner — can be specialized to wine, beer, or spirits based on your program — he knows your program, your inventory, your costs, and can help educate your team. Ernie, your kitchen intelligence partner, processes invoices and produces food cost, he makes the scheduling easy and based off of real data. Three agents, working in concert with a portal system and a database-driven website that keeps your information current in real time. One shared memory. One shared goal: supporting your team and your guests — so the human element to what you do can actually be amplified, rather than buried under paperwork.

What This Becomes Over Time

The longer it runs,
the more it becomes yours.

Your agent knows the duck press is only available on Thursdays. It knows that table six is where the Johnsons always sit. It knows that Marco in the kitchen needs instructions in Spanish, and that your GM doesn't check email before noon. It knows the story behind the wine list and the wallpaper pattern in the dining room.

Your staff develops a working relationship with agents that know the operation as well as they do. A host who relies on her agent to catch birthday reservations two weeks out feels supported in a way she never did before. A line cook who's been using his kitchen agent for eight months to walk through inventory doesn't want to go back to the clipboard.

These aren't agents you rent. They're infrastructure you grow. The institutional memory doesn't live in an employee who might leave — it lives in a system that stays, learns, and compounds.

"These aren't agents you rent.
They're infrastructure you grow."

Investment

Three ways in. No surprises.

Real numbers. Every path includes ongoing optimization and a system that learns your operation over time.

Start Here

Entry Point

$9,500 setup

+ $1,250 / month ongoing
One or two channels. The door into the platform.

  • Your administrative agent, trained on your operation
  • Voice and one additional channel
  • Lead capture & calendar management
  • Email triage & response
  • Ongoing optimization & support
  • Expandable to full platform as you grow

Full Platform — Funded Build

Complete Operating System

From $45,000 build

+ $3,000–4,500 / month platform license
Scoped to your operation. Starts at contract signing.

  • All three agents, built and trained for your restaurant
  • Management portal & staff portal
  • Full website built from your space and imagery
  • Multilingual voice across all agents
  • Financial intake, food cost tracking, reporting
  • HR, onboarding, scheduling workflows
  • Priority support & continuous optimization

Full Platform — Financed Build

Reduced Upfront

$5,500 setup

$5,500 / month for 24 months
Then drops to standard platform license.
We offer this so every operation can get in.

  • Everything in the full platform
  • Build cost amortized over 24 months
  • Full system operational from day one
  • Lower barrier to entry
  • Platform license rate begins at month 25

Build scope is determined through discovery. Every platform is custom — your agents, your portals, your website, your operation. The numbers above reflect a single independent restaurant. Restaurant groups and multi-location operations are scoped separately.

"Built in production. Not in theory."

Every feature exists because it solved a real problem at Meritage
in Saint Paul, Minnesota — open since 2007.
This isn't theoretical. It's proven infrastructure.

Beyond the Standard Platform

Need something the
core three don't cover?
We build those too.

The standard platform covers front of house, kitchen, and beverage — the three pillars every restaurant operation runs on. But some operations need more.

Meet Sebastian. He's our concierge intelligence agent — multilingual, guest-facing, connected to a destination network spanning three continents. He's not part of the standard build because what he does is specific to our operation. But he's proof of what a custom agent can become when it's built for a real need.

Your fourth agent might look nothing like him. It might be a translator for your multilingual staff. An educator running wine training or menu knowledge sessions. A guest-facing concierge who knows every restaurant and hotel in your neighborhood. We scope it during discovery and build it into your platform.

Custom agent examples

  • Multilingual real-time translation for FOH and BOH
  • Staff education — wine, menu, onboarding, certification prep
  • Guest-facing concierge with local recommendation intelligence
  • Event coordination and private dining management
  • Multi-location operations agent for restaurant groups
Tell us what you need →

Next Step

Start the conversation.

Tell us what's taking up too much time. We'll come back with an honest assessment of whether this is the right fit — and what a build scoped to your operation would look like.